How To Invest In Trust Deeds

In order to invest in trust deeds, it is important to understand how they work. The agreements involve three different roles. An investor lends money which is backed by collateral, usually in the form of property including land and, or buildings. The investor may buy an existing agreement or create a new one.

A borrower needs the cash. He or she may require the money to continue work on a project while awaiting a conventional loan from a financial institution. The borrower may not qualify for a traditional bank loan or may need money faster than the banks approval process allows. In other cases, these agreements may be the standard form of real estate lending in their jurisdiction.

These agreements are the most common method of financing real estate transactions in many states. In others, a mortgage is more common.

A trustee is the third person involved in the transaction who acts as a middle man. The trustee holds the title to the property on the lenders behalf until the loan is paid in full. If the borrower defaults on the loan, the property will belong to the lender. The trustee may also act as a negotiator if loan payments go into arrears.

The agreement essentially functions as a lien on the property. It is a legal document which must be registered with the courts and must include a legal description of the property being used as security, the amount of the loan, the principles involved, the maturity date of the loan and a description of penalties for late payments or failure to make payments.

Interest rates on the loans are set at market value, which is usually higher than the standard bank rate and generate more income. The investor receives regular interest payments and the loan principle is repaid when the loan matures.

The agreements are flexible so they can be traded or sold. Trust deeds are also a good form of monthly income. There may be more than one trust deed on a property. The first takes precedence over any others in settling claims.

Trust deeds are one of the safest forms of investment, but like all investments they are not totally risk free. Investors should carefully inspect the property being used as collateral to ensure the value is equal to or greater than the amount of the money being borrowed.

It is also important to know the laws and regulations governing foreclosures in the state in which the deed trust was drawn. There is a large discrepancy in the time allowed between the default of the loan and the ability to begin foreclosure proceeds. The time may range from two weeks up to six months. When a borrower declares bankruptcy the process may be delayed even further.

Taking the time to invest in trust deeds may be a profitable long term investment. It simply requires some planning and research.

Make Your Move With Permission Marketing

In the global scenario of emerging marketing trends, new ways are being introduced every now and then. Business owners, users, consumers and common people all are in the co-related cycle. Ensuring relevance of marketing options has become a demand these days. Permission marketing is a concept that has gained huge popularity among people from all walks of life.

Let us have a clear insight of permission marketing.

Permission Marketing-The Concept and Objective

Permission marketing is a humble way to approach a business owner to start a relationship. It starts with seeking permission to continue with the process. A user must willingly show his consent to start a relationship.

This type of marketing campaign has a clear objective. It caters to the need of a proper communication channel. It helps convey the right message to the right consumer.

Emergence and Importance of the new E-marketing

Nowadays, various enterprises are willingly involved in using cutting-edge technologies to reach their customers. To fulfill the demands, they are keen to adopt latest ways and permission-based marketing seems to meet the challenges. With neck-to-neck competition in today’s world, users are being very demanding and have less patience. In such scenario, it is important to have fast-paced communication to reach the right audience without delay.

Though in this deceiving world, lucrative marketing strategies are adopted to cheat customers yet you can win with an honest approach. The simple way of not getting yourself spammed is to request for the permission. Refrain from sending email to any user from whom you have not got the request. Always send the invitation to be a part of your email marketing list. Once your request is accepted, ask subscribers to add your email address to their address book. This will help you in avoiding spam in the future.

Performance of Permission Marketing

This type of e-marketing enables marketers to send promotional messages to a prospect with his permission. It is seen as a highly effective marketing tool. Permission marketing does not welcome the concepts of mass marketing or even mass communication.

It is combined mass customization. Permission marketing acts as a tool that can protect customers from a horde of nuisance sales efforts. No doubt, it is challenging for marketers but it gives them an opportunity to carry on with the process of marketing with potential users.

Practical Relevance

In today’s competitive world, adherence to permission marketing requires limitless patience. It is challenging to win the trust of a consumer. Today, most of the business owners are all set to adopt the new methodology for a better marketing. Wise businessmen are not afraid to spend bucks on a good deal. Being well aware of the importance of marketing, the concept of permission marketing is welcomed.

Businessmen are in a mood of big investment for enhancing their business in with effective marketing tools. The new-age businessmen are eager to adopt the evolving ways of better marketing. Therefore, preparation marketing proves relevant as it approaches its consumers with their permission.

Real permission is required if you really want them to listen to you. now customers are more inclined towards making safe investments like gold or property. So it is a bit challenging to draw their attention towards best offers. You have to be among the trusted marketers whose communication or emails can be read and considered.

How To Market Music: An Effective No-Fail 3 Step Music Marketing Formula That Works

How To Market Your Music More Effectively

Knowing how to market your music is without a doubt THE most important thing you can do for your music business and your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to learn how to market your music more effectively then you should know that, at the very least, nothing serious will ever happen in your music business career.

The first thing to ask yourself is whether or not you’re currently managing the most basic elements of an effective music marketing campaign.

What do I mean by this?

To begin it’s important to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of an effective music marketing campaign are? Let’s face it, if you plan on making a name for yourself in the music industry it’s important to realize you’ll be investing a lot of your personal time and money into your music career. If you’re certain your absolute goal is to mold your music talents into a true “music business” and you have no doubts about the career path you’ve chosen… then you’ll want to be as efficient and productive as you can possibly be.

Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on only one or two of the three essential requirements of effective music marketing. For instance most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.

On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one or even two of these key components without the essential third element in a music marketing campaign won’t bring in maximum returns for the time invested. This just isn’t how to market music effectively.

Don’t get me wrong, getting your name out there and partaking in conversations with fans can be cool, even self gratifying and it’s definitely better than not doing anything at all, but imagine how much more effective you’d be if you went to work on all of these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.

The Solution To Ineffective Music Marketing

The bottom line is that when you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to focus on the elements that are most productive for your music business growth. Broken down in an easy to follow process these elements of music marketing and music promotion essentially consist of a 3 step formula:

Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps necessary to communicate your musical message to them. Everything you do should create an awareness for you and your music at all times. Approach this with precision and a firm direction and your music business foundation will be solidified for years to come.

Step #2 – Connect with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” make this process a breeze. Once you’ve laid the initial groundwork and you’ve made your audience aware of exactly what you have to offer, work on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts want to know that you’re for real. That you care about them. That you’re here for the long-haul. Making connections with them and keeping them involved in your growth process will ensure this happens for you.

Step #3 – Sell Your Stuff (Ask for the sale): This one is essential. If you don’t have products to sell… you DON’T have a music business. Working to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to spend their money and buy your stuff and the rest of your music marketing processes will flow and flourish so much easier.

Yes! It’s Easier Said Than Done

I recognize that it’s easier to talk about these things than it is to make them happen in your career but this is what the music business is all about so incorporating these processes into your music business campaign is a must, or you simply won’t last long enough to make dent in the music world.

And that’s not what we want for your music career… is it?

Again, it might seem easy enough to map these things out on paper but the truth is that most bands and musicians will find a hundred and one ways to screw this up.

You’ll either spend too much time on creating awareness and connecting with your audience but then fail to ask for the sale. Or you’ll ask for the sale way to often and forget about connecting with your people. I mentioned earlier that it’s cool to get all gung-ho, get busy, and head on out there and do a bunch of music marketing, but if you’re not touching all three elements of this process on how to market music, then you’re missing the boat and more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there’s no sales and without sales, you don’t have a music business.

Don’t Fall Into the Marketing Music Business Trap

You’ve seen them. They’re all over the place. Lame press releases that musicians love to send out nowadays. These press releases are posted and delivered to my inbox on a daily basis with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 How To Rock & Roll Band”. Go ahead… admit it. You’ve probably sent out something like this yourself at one time or another.

Unfortunately there are some problems with this spray and pray technique that will be blatantly obvious when you stack up a headline like this against my 3 step process. See the press release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step but it fails to connect and that my friend is a no no. It’s 100% self interested and sadly, it will fail every time it’s used.

Fans and media see right through this. All the band wants is the money. For some unknown reason the band is expecting us to head on over to the link included in their press release and click on the buy button. But where’s the connection? What about the awareness we need BEFORE they ask for the sale?

Think about it. Have you ever bought an album, or anything for that matter, without some type of emotional connection? Chances are you haven’t. If you think you have… think about it again. I’m certain you’ll reflect and realize that a connection of some sort was definitely involved in your purchase. Musicians who make this unforgivable marketing mistake should be ashamed of themselves. If this is the only way you’re promoting and marketing your music take an hour or so to track your results.

I’m willing to bet what you find isn’t very encouraging.

Are You Leaving Money On The Table?

Now let’s look at the flip side. What about musicians who connect with us masterfully but never ask for the sale? You’ve experienced it and honestly, you probably love them. You dig their music, love their stage presence and you love to hear from them. But when you want to support them and demonstrate your love… you just don’t know where to go. They never tell you where you can buy their stuff.

Not a great formula for success right?

If you’re not asking for the sale then you’re failing your fans. Fans who love bands love to buy “stuff” from bands. You can’t drop the ball on this. Without generating cash flow, you simply won’t succeed in the music business. It’s too expensive to work a music business without cash flow. The fun dries up real quick when the money keeps pouring out, but never flows back in. Don’t be that band, don’t be that musician.

How To Make The 3 Step Music Marketing Formula Work For You

I realize that you may not have a lot of time in your life. You might be working a 9-5 at this point or maybe your touring schedule is insane. Regardless of your current situation, it’s important to take some time out to implement these 3 activities into your music business promotions. Start by cutting back on an hour of television every day and put that time into creating awareness of your music.

Find out where your fans hangout and get active with them. Let them know what you’re up to. Create some behind the scenes videos on your studio recording sessions and your touring trips in the van on the way to your next gig. Let fans get to know who you are. Let them see you in real life situations. This creates rapport and connection all while you build awareness… double whammy.

What do you do when you hit the bathroom? Personal question I know but stick with me for a bit. Why not take your smart phone in with you next time and instead of reading the latest updates on Facebook, post something relevant on your fanpage. Answer one or two of your fan questions on your timeline or tweet them out for everyone to see. Why not share or re-tweet a fan post? In other words, connect with your audience everyday for at least 15-20 minutes. Find the time one way or another.

We can all find 20 minutes in a day if we REALLY want to.

Marketing Tips for Introverts – Build Your Business in Ways That Feel Safe and Natural to You

Everyone who has set up their own business knows how scary it can feel at times to have on your shoulders the responsibility for marketing, selling and growing that business.

When I set up my own business and went freelance as a coach and copywriter, the thing that scared me most was marketing. Was I doing it right? Who should I market to? How should I do it? Should I do it in person or online? There were a million questions.

The irony is that I had come from a corporate role where I was working with marketing and branding, and writing communications, so I had all the ‘expert’ knowledge from the corporate sector. I just didn’t know how to apply it to myself and my own business. That’s one of the reasons that I ended up specialising in coaching small business owners to do their marketing in ways they find easy and comfortable, because that was my own biggest challenge. I made it my mission to solve that problem for myself, and to help other people who also found it hard.

Marketing can be particularly challenging if you’re not a naturally confident, extrovert sort who goes out there and wins business easily.

I’m naturally an introvert, so for me, it was a big challenge. I was scared, shy, unsure of what to say or how to say it, what to do, where to go or even where to start. Marketing seemed so far out of my comfort zone; it was awkward, embarrassing and it felt like a massive risk.

So after a few months of tears and floundering around I decided to do something about it – both for my own benefit and for the other small business owners I was meeting who also found marketing difficult or awkward. I decided to use my corporate knowledge and start finding ways to apply it to small businesses in a way that also used my coaching skills and enabled me to tailor the ‘official’ marketing rules to meet my needs, and those of the other people I was working with.

Brand building and marketing are, at heart, all about building relationships, and I realised that I’m actually very good at doing that one-to-one, but not so good in huge crowds, so I decided to take what I’m good at, and use my strengths to make marketing work for me.

Here I’m going to share what I learned and what works for me, in the hope that it works for you too, even if you’re not naturally confident or an extrovert. All you have to do is tap into your passion for your work, get in touch with your confidence in your skills and expertise, and find the people who need the product or service that you have to offer. Don’t think of it as selling, think of it as helping to solve people’s problems – that’s your first step towards creating a marketing comfort zone for yourself.

So with that in mind, here are my top 5 tips for making marketing easy and doing it in a way that suits your nature and feels right for you.

1 – Make things as easy as you can for yourself. In order to feel comfortable and confident you need to prepare, prepare, prepare. Make sure you know your audience, be clear on what your marketing message is (i.e. what you do, who you do it for and how it solves their problem or benefits them in some way) and the purpose of whatever it is you’re doing. Practice, practice, practice until you’re sure of what you’re doing and feeling comfortable, and most important of all – be gentle with yourself. Don’t beat yourself up for not being ‘naturally’ good at it. Very few of us are. You are who you are – be accepting of that and go with what feels right for you.

Don’t bully yourself into doing things you don’t want to do, like cold-calling or networking at huge events. There is absolutely no point in doing things that you’re not good at or not comfortable with, because you won’t do it well and you’ll just end up feeling crap, so do yourself a favour and don’t do it.

2 – Work out what you’re good at and leverage those skills so instead of giving yourself a hard time about the things you’re not good at, you’re playing to your strengths. If you’re not sure what you’re good at, start by asking your friends, your family and your loyal clients. Have a think about the things you do easily, with no effort – the stuff that to you is like falling off a log, but that others find difficult. Those natural skills and talents are the ones that we ourselves tend to undervalue (because we find them easy) but they are the key to your success.

So, if you’re good at writing and feel quite happy doing it, then writing is the key to your marketing – write blogs, articles, newsletters and e-books to get in touch with your target clients. If you’re more of a technical sort then social media and digital marketing are likely to be more up your street. Or if you’re not comfortable with either of those then hire someone to do your marketing for you – it’s not a cop out, it’s not ‘failing’, it’s a very sensible approach to outsourcing to an expert, so you can focus on doing what you do best in your business.

3 – Social media can be your friend. I was very sceptical about it for a very long time but content is king these days and if you want people to find you and easily see what an expert in your field you are, then you’re going to have to get online and use social media. There are plenty of online courses and resources out there that will teach you how to use things like Twitter, Facebook, LinkedIn and Pinterest to reach your customers, many of them free, or again you can hire someone to manage it for you. And you can use Facebook advertising or Google AdWords to drive traffic to your website, and – as long as it’s well written – let your website do the hard work for you.

4 – Use video! It’s not as scary as it looks, honestly. When I was first advised to do a short video and put it on YouTube I was terrified, but I had a go and quickly realised that actually, as an introvert, it’s the ideal tool for me. I have complete control over it, I can prepare til I’m confident and re-do it if I mess up, and I can make it as long or short as I want. Given that we’re trying to build relationships with our clients, video is a great way of giving your customers and clients the experience of meeting you and connecting with you, in a way that feel safe for you.

Even easier than that is the option of doing webinars and audio presentations, where you either literally send out an audio file of your content (rather than writing it, if you’re not confident in your writing) or in a webinar you speak over the top of a PowerPoint-style presentation. Again, it’s done in your own time and recorded so you have complete control over it and can do it again and again until you’re happy with it and confident.

5 – Finally, the easiest and best way of marketing is to ask for referrals and recommendations. Nothing is as effective at getting you business as a recommendation, because they come from someone you trust, and your prospective client can ask your satisfied client all sorts of questions to make sure you’re the right fit for them. So ask your satisfied and loyal clients who they know who could also benefit from your services or product, and ask them to send a recommendation their way. How you thank them is up to you, but make sure you’re appreciative!

So, among those 5 tips are hopefully some ways of marketing that make you think “yes, actually, I could do that, it wouldn’t be all that scary… ” If I can do anything at all to help you build your business it would be to urge you to give it a go, take a deep breath, screw up your courage and try. Make sure you do it in as safe a way as you can, and be gentle with yourself. Most important of all, make sure you give yourself plenty of time and space to recover from your efforts – introverts are sensitive souls and we need to give ourselves peace and quiet in which to ground ourselves again.

But, once you’ve found ways of marketing your business that you’re comfortable with, your confidence will grow, and so will your business!

Top Affiliate Marketing Strategies

Affiliate marketing is a way to put your skills and knowledge to the test. It’s an opportunity to put what you know into your own business, helping you reap the rewards on your efforts.

This type of marketing has been around for years, helping companies receive higher website traffic figures, increase customers and generate more sales. Your job is to help these companies achieve success by taking the time to market their companies to your own database.

Affiliate marketing strategies comprise of a number of tested steps and with the right dedication and determination, you can enjoy rewards for your efforts, earning each time a potential customer clicks a link you have provided directing them to the company website.

There are important factors you need to take into consideration before you choose a program and start marketing. You need to ensure that the program you choose is one you want to work with and that you feel confident in. You also need to ensure that you earn per click, such as CPA programs, rather than per purchase.

The first step to a successful affiliate marketing strategy is to choose a niche market you are interested in. If you enjoy trading online and are a member of a Forex site to make your money work for you, then choosing a binary options affiliate program may be the best solution, enabling you to bring your knowledge and skills to the table and market to the right audience to help you achieve success for your efforts.

Working within a niche market is also beneficial. The program you join will focus on that market, enabling you to enjoy higher rewards on your efforts and make more money than if you were working across the board and a variety of markets, trying to get at least one bite.

The next affiliate marketing strategy you will learn is to hide your links with simple redirects. It’s a fact that links are long and daunting to users, simply hiding them within your text can make them more appealing and when your audience wants to learn more, they are more likely to click on a redirect than a long and boring link.

Ensure you highlight the benefits of your product or service. Use your own experiences, provide examples and ensure your audience understands that by learning more by clicking your redirect, they will benefit. You want to grab their attention, you want to share your experiences and you want them to want to find out more. The more interest you spark, the higher your chances of having one or more potential customers clicking that redirect and earning you an income.

It is advisable to build up a database of potential customers. Remember you need to concentrate on your niche market. Your database can help you when sending marketing emails or can help you identify the best place to put banner adverts.

Only choose an affiliate marketing program that offers you all the tools and resources you need to be successful. Not all affiliate marketing programs will provide you with the marketing tools you need to design a fantastic marketing email or banner advert. With the tools and resources available, you can save time and money and start marketing quickly and effectively.

In addition to this, keep a good reporting structure. You need to have your finger on the pulse at all times identifying what affiliate marketing strategies work and which don’t. This will enable you to focus on the tools that work, such as marketing emails and eliminate those that don’t, reducing how much time you waste on things that are not going to help you generate some form of income from all your efforts.